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Andrés Pintaluba and Love Fresh Company are heading PhysicsReuse, a project within the framework of the circular economy model, geared towards promoting agricultural by-products. 

Reus, (9 March 2020) -- The Centre for the Development of Industrial Technology (CDTI) has granted a subsidy for the development of the project PhysicsReuse "Development of new strategies for the processing and use of vegetable and citrus by-products in animal, agricultural and human nutrition".

PhysicsReuse is a collaborative project between two companies renowned in their areas of activity: on the one hand Andrés Pintaluba, company with head office in Reus, specialising in the manufacturing and marketing of additives and medicated premixes for animal health and nutrition; and on the other, Love Fresh Company, corporation from Murcia belonging to the Grupo G´s group, European leader in the manufacturing and marketing of fresh fruit and vegetables.

The project focuses on the experimental research and development of new processes to transform vegetables and citrus fruit unfit for human consumption, with the aim of using them in animal and/or human food, by using effective, economical technology. This way, PhysicsReuse contributes towards promoting the circular economy, bringing added value to by-products that otherwise would be discarded and now become part of the functional food ingredients market, contributing towards the sustainability of the agricultural system and food production. The project, which started to function in April 2019, will last two years.

For this purpose, the consortium will join forces with two of the most important national research centres: the Food and Agriculture Research and Technology Institute (IRTA), through its centres Mas Bové and Fruits Centre, and the Autonomous University of Barcelona. With the support of the Gabinete de Iniciativas Europeas in managing the project, they will jointly contribute towards carrying out this ambitious project.

This initiative, framed within the project PhysicsReuse, actively contributes to the reuse of what until now have been losses generated by the collection of fruit and vegetable products and their consumption.